This logo represents the way that we want to work with our customers to achieve our primary outcome of improving the economic and social well-being of New Zealanders.
The larger koru element reflects the environment and the support and guidance that we provide to our customers. The head of the koru meets the upward sweeping woven strands reflecting the relationships we have with our customers to help us understand their needs.
Our customers are represented by the inner inverted koru. They are the focus of all the work that we do.
The strands that form the base of the koru represent our work and the interwoven strands reflect the way we deliver our services through developing strong relationships, resources, knowledge, skills and capability.