Legal requirements of using KiwiSaver branding

There are guidelines governing the use of the KiwiSaver logo and name. Both are trademarks of Inland Revenue.

KiwiSaver brand guidelines will be set out in the scheme provider agreement (SPA), which governs the relationship between you and Inland Revenue. The SPA will contain a licence agreement under which we will grant a non-exclusive licence to scheme providers to use the trademarks in New Zealand.

Potential scheme providers may want to use the KiwiSaver brand before signing the SPA. You can apply for a licence now by contacting the KiwiSaver communications team.

We may also give single-use permission in writing to non-licence holders, provided that your use of the trademark is acceptable to us, and subject to approval of final artwork.

In the event of unauthorised or incorrect use of the KiwiSaver trademarks, Inland Revenue will take whatever steps we think necessary, including legal action, to protect the KiwiSaver brand.

For more information, or to apply for a licence or seek permission for a single-use, email communications@kiwisaver.govt.nz

Date published: 27 Mar 2007

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