Digital content creators are people who make money from creating online content, including:
- videos for YouTube, TikTok, Instagram and more
- blog posts, Pinterest boards
- podcasts or audio content
- eBooks, courses, and infographics
- Instagram stories, reels, and guides
- gaming and live streaming
- music and art.
When your content creation work is income
Work out whether the income you receive is taxable.
When content creators need to pay tax on payments, products and services
Work out your tax obligations for the payments, products and services you receive.
Income from payments and donations
Payments you receive through online payment or donation platforms, often described as 'gifts' or 'donations', can also be income.
Income from products or benefits you’re given
Not all payments and donations you're given will be considered income, but where they are, then the value of the items should be included in your tax return.
Managing your tax
There are things you need to know about to manage your tax, like due dates, record keeping and registering for GST.
Paying your tax
Find out about provisional tax, paying off overdue tax, payment methods, due dates and converting overseas currency to NZ dollars.
Claiming expenses on content creation income
If you have an income-earning content activity, you may be able to claim expenses. Expenses are the costs associated with generating an income.
Content creators' overseas income
As a content creator you may have some overseas work as part of your income-earning activity.
Content creation interpretation statement
This interpretation statement provides guidance to help online gamers, streamers, bloggers, influencers, artists, makers and other online content creators understand and meet their income tax obligations. The statement is accompanied by a summary fact sheet.
How content creators can contact us
Support information to help you contact us and fulfil your tax obligations.